gaqchannel.blogg.se

In August 2021, it was found that TikTok is working on its own augmented reality platform known as the TikTok Effect Studio.

To solve this disequilibrium, the TikTok Effect House has come into existence. However, between this and how AR filters have become the prime way for users to express themselves creatively, there comes a need for platforms that would make the creation of filters easier for non-developers. So, if you are using an AR filter on TikTok, Instagram, or an optical shop app, there are massive chances that it would have been built by their in-house developers or at least by people who have good development experience. The paradox, however, is that creating these filters that the world uses to engage with their followers or friends has largely remained the brand’s responsibility. Remember the time when you first tested the lens you had to buy from your favorite optical shop right through an AR app? Or when you used a dog face filter when going live on a social media application? Everyone in the digital space has used an AR filter to create content at least once.